Why Maktura is different
Other tools do one part. Maktura connects the whole process.
Most content stacks are built one subscription at a time. A scheduler here. A listening tool there. Something else to help you write. Maktura brings the whole process together, from finding the idea to creating the content, publishing it, learning what works and turning engagement into leads.
| Capability | Schedulers The owl and its friends |
Listening tools The professional eavesdroppers |
AI writers The gemstone and the cookie jar |
maktura All four products |
|---|---|---|---|---|
| Scheduling & publishingLinkedIn, X, Instagram, TikTok, YouTube, Facebook | ✓ | ✕ | ✕ | ✓ |
| Drag-and-drop content calendarWith validation rules on every move | ✓ | ✕ | ✕ | ✓ |
| Analytics & reportingOne truth, one click, month-end done | per network | mentions only | ✕ | ✓ |
| Listening & brand monitoringNamed subjects, sentiment, risk scoring | ✕ | ✓ | ✕ | ✓watch + echo |
| AI draftingIn your voice, not a generic one | ✕ | ✕ | generic voice | ✓voice fingerprint |
| Engagement inboxEvery reaction and comment, one desk | ✕ | ✕ | ✓ | |
| Engagers become named, scored leadsBy the next morning, with chain of custody | ✕ | ✕ | ✕ | ✓ |
| Autonomous agent on the night shiftDrafts, watches, explains, asks permission | ✕ | ✕ | ✕ | ✓pulse |
| Prove what causes resultsVariant trees, KPIs, "I did A and B happened" | ✕ | ✕ | ✕ | ✓content lab |
| Policy enforcement & compliancePolicy PDF in, pre-flight test on every post | enterprise tiers | ✕ | ✕ | ✓every plan |
| Official platform APIsYour accounts stay safe under 2026 enforcement | ✓ | ✓ | cookie-auth risk | ✓ |
| What it costs | $99 to $249 per user/mo |
from ~$149/mo | $39 to $199/mo | One subscription everything included |
Stack all three and you're past £1,000 a month with three logins and three versions of the truth. Or run one platform that does the lot, plus everything none of them have.
The full catalogue
Everything you use to create, manage and grow from content. One subscription.
Create social media content. Adapt it for every platform. Schedule and publish it. Track what works. Monitor your brand. Turn engagement into leads. It all works together, learns together and lives in one place. One login. One subscription.
Connected channelsOfficial platform APIs only. Maktura never scrapes and never stores your passwords, so your accounts stay safe.
makturaThe platform27 capabilities→
maktura
The platform
- Scheduling and publishing across all six platforms
- Intelligence Feed with three-phase relevance scoring
- Briefs and Surprise Me for days without an idea
- Trends: Hot Right Now and the Velocity Board
- Deep Drill: Zoom and Meet transcripts become scheduled content ideas
- Calendar moments: anniversaries and milestones surfaced automatically
- Verification and bias warnings on every article
- Personas: evolving fingerprints of your writing that improve with every post
- Compose: 3 to 5 angles per idea, shaped per platform, Canva import
- Drag-and-drop calendar with validation rules on every move
- Campaigns as measurable snapshots with custom KPIs
- Content Lab: variant trees that prove what causes what
- Quick fix: every learned lesson applied in one click
- Audience reaction analysis and comment classification
- Image and media analytics: what pulls its weight, what sits unused
- Heat maps for best times and comparative performance
- Content library with automatic subtagging
- Engagement inbox and mini CRM with full chain of custody
- Lead scoring with export to your CRM, ATS, or spreadsheet
- Multi-stage approvals with inline comment tagging
- Policy PDF import and a pre-flight test on every post
- Self-audit with breach status and evidence packs
- Workspaces with full permission sets per team
- Reports on any activity, generated in one click
- Gamification: scores, rankings, top performers
- Multi-client profile switching for agencies and freelancers
- Vertical toolkits and integrations aligned to your sector
maktura pulseThe agent6 behaviours→
maktura pulse
The agent
- Observes your signals around the clock
- Reads the tasks you set and acts with permission
- Observe, Suggest, Auto-draft, Auto-publish, set per surface
- Explains every move, pings you only for human decisions
- Drafts attributed "Pulse, in your voice"
- Pulse in your pocket: photograph something, get a post built for your market and location
maktura watchThe guard5 guardrails→
maktura watch
The guard
- Named subjects: people, brands, competitors, clients
- Continuous monitoring with sentiment and risk scoring
- Tells you the moment something needs a human
- Catches posts that went out around your approval process
- Pre-publish guardrail on your own outbound content
maktura echoThe ears4 signals→
maktura echo
The ears
- Ambient listening across your market
- Hears when the conversation turns to you
- Routes what matters into your Intelligence Feed
- Feeds the same desk: everything ends in Approve or Dismiss
Underneath it all: SOC 2 · GDPR auto-deletion · DSAR endpoint · per-source kill switch · enterprise key routing · Legal SKU with zero data retention